đź“ŤÂ The Windy City, Illinois
Presbyopia, affects nearly 100% of people over a certain age, has long been met with outdated and inconvenient solutions. VUITY, a breakthrough eye drop, offers a new way to manage this condition, improving near vision without compromising distance vision for up to 6 hours. As the UI designer, I was instrumental in aligning the brand's vision with a transformative digital experience. Our goal was to create a platform that not only informs but also engages and supports both consumers and healthcare professionals (HCPs).
The "See For Yourself" campaign aims to disrupt the status quo of presbyopia solutions. By showcasing VUITY’s innovative eye drop, we sought to prove its efficacy and convenience, shifting perceptions and expectations around managing age-related blurry near vision.
UX Design
Motion Design
Interaction Design
Content Strategy
Design Thinking
The "See For Yourself" platform was developed through iterative design, focusing on creating an engaging resource for individuals impacted by presbyopia. Our goal was to provide clear, navigable information supported by interactive features like a quiz and loyalty site, catering to patients and healthcare professionals (HCPs) alike.
During the design phase, we emphasized visual clarity and user engagement, ensuring the platform catered to both patients and HCPs. By incorporating user feedback and continuous testing, we refined the platform to align with VUITY’s visionary brand archetype—bold, transformative, charismatic, and confident.

The final design of the VUITY platform integrates multiple elements to deliver a unified and compelling user experience. Each component was crafted to resonate with both consumers and HCPs, ensuring a seamless blend of information and engagement.
Website: The platform features a streamlined structure guiding users through essential information about VUITY. The landing page uses dynamic visuals and direct links to key resources, with sections like "How It Works," "Benefits," and "Testimonials" providing comprehensive insights.
Quiz: An interactive quiz helps users understand their symptoms and the potential benefits of VUITY. This tool empowers users to have informed discussions with their healthcare providers.
Iterative design and testing allowed us to refine the platform continually, resulting in a user-friendly experience tailored to the needs of our audience.
Comprehensive UX research provided invaluable insights into our target audience, ensuring the platform addressed their needs and pain points effectively.
By incorporating interactive elements and focusing on clear navigation, we ensured that users remained engaged while accessing essential information.
