📍 The Windy City, Illinois
In 2017, the number of participants (aged six years and older) in archery amounted to approximately 7.77 million. When hunting season is over or the weather gets too cold, TechnoHUNT steps in with their advanced Archery Simulator. Their goal is to have a TechnoHUNT system in every state and expand into several other countries.
The primary objective was to redesign and develop their preexisting website to manage their products easily and captivate new users. We began by evaluating their current site’s information architecture, ease of navigation, and areas needing improvement while ensuring we maintained essential information.
Business Analysis
Art Direction
UX/UI Design
Web Development
Search Engine Optimization (SEO)
We conducted a competitor analysis to identify strengths and weaknesses. TechnoHUNT's established presence and streamlined tournaments were key strengths, while their website’s accessibility was a major weakness. In comparison, competitors in the golf simulator industry had monopolized their market with more golfers in the USA but faced technological obsolescence. Their modular design products allowed for easy setup, a strength that informed our approach.
We set brand goals focusing on improving customer service, social media activity, and website usability. We aimed to better organize their products and systems sales, enhancing overall user experience and brand engagement. This involved leveraging strengths and addressing weaknesses found in the competitor analysis.
The redesign included critical features such as a revamped home page with essential brand information, an experience page showcasing various games, and a location finder for nearby TechnoHUNT systems. We also developed dynamic pages for tournaments and a shop for replacement parts.
Consistency was key, so we maintained the existing brand colors and logo, using red to highlight points of interest. The UI kit and prototyping process utilized Wix, known for its structured framework, ensuring easy post-launch website management for the client.
increase in system sales.
increase site visits.
average retention rate
