📍 The Windy City, Illinois
Onewheel, a Santa Cruz-based startup, is dedicated to creating electric skateboards that blend adventure and practicality. Their mission is to leverage technology in bringing people closer together and positively impacting the world.
In this project, the focus was on enhancing the security aspect of their existing board and app experience. Identifying the demand for advanced security features, the goal was to develop a mobile app offering robust locking mechanisms, GPS tracking, and reliable alert systems. By prioritizing rider safety and delivering an intuitive user experience, the aim was to ensure Onewheel users could enjoy their rides with peace of mind.
User Research
Wireframing & Prototyping
Mobile App Design
User Interface Design
Usability Testing
Before embarking on any project, a comprehensive understanding of the market landscape is crucial. By analyzing industry trends, consumer behaviors, and emerging opportunities, we can develop an informed business strategy that sets the foundation for a successful product or service. This strategic approach provides a competitive advantage and ensures our solutions meet user needs effectively.
Competitor analysis spanned direct and indirect players, unveiling insights and opportunities. Direct rivals set user preference benchmarks, while indirect ones offered unique security views. Key analyses included Vanmoof for robust security and Boosted Board as Onewheel's main competitor.
A user-centric approach ensured research-informed priorities, maintaining a focus on user needs. This strategy aligned features with preferences, enhancing the Onewheel experience. Rapid prototyping evolved wireframes into high-fidelity prototypes, enabling usability tests for proposed security features. Iterative user feedback integration resulted in a balanced and appealing final design.
The final design incorporated various features such as smartphone-enabled locking, real-time GPS tracking, Fortress Mode alerts, and a remote disabling kill switch. These elements combined to create an intuitive interface prioritizing rider safety and peace of mind.
Users picked up features easier through the onboarding process.
Give more options when setting a Fortress Mode Distance.
A couple of concerns on alerting systems and how it worked.
